Of course, there are other use cases. Many hotels are using APIs to create a pipeline of information that can be shared with their business partners (such as OTAs). For instance, a hotel that gathers post-stay guest feedback can then seamlessly send that information to the pages that their guests are viewing before they make a booking decision. Feedback is a powerful tool; more than 90% of booking decisions are informed by the online reviews that potential guests see. Furthermore, hotels that solicit post-stay feedback can generally anticipate that the results of their surveys will be more positive than feedback that’s left online; scoring based on survey results tends to be around 10% higher than those based on general online feedback. Piping this information to booking engines and other partners allows hotels to put their best foot forward, and improve the chance of securing a guest’s visit. Get the full story at TrustYou