Apple Business Chat, Apple’s new platform for allowing companies and brands to communicate with customers over iMessage, is expanding. In addition to Dish becoming the first TV provider to support Business Chat, Apple says it has also added four other brands, Aramak, Four Seasons, Harry & David, and American Express, in addition to five new technology platforms businesses can integrate with. The platforms that now support Apple Business Chat include Cisco, eGain, Kipsu, Lithium and Quiq. They allow the brands to develop their Business Chat systems with a variety of features, integrate them with their own apps and services, track activity through reporting, and more. The new brand partners represent a variety of use cases for Business Chat, from real-time ordering to shopping to general customer service. Get the full story at TechCrunch Related: Apple Business Chat