Bill Bernahl, vice president e-commerce, Hyatt thinks that Apple’s Passbook has two important strengths: - First, it is an up-to-date record of a transaction or account – for example, a hotel reservation or loyalty account and point balance. By centralising these records in a single, easy-to-access location, users gain quick access to this information. - Secondly, since Passbook supports push notification and pass updates, you can send guests timely status updates, such as when their room is available if they arrive early and are waiting for an early check in. With Passbook, rather than these messages taking different forms, Apple has provided a simple approach for these alerts and one that can also update a Passbook pass to create a record of the information. Get the full story at EyeForTravel