What’s more, consumers seem to crave these types of experiences: ADI found that social mentions for travel and AR/VR-related experiences have increased 13% year over year (YoY). Social mentions about travel-related wearables also increased (44% YoY), with considerable buzz coming from the upcoming Princess Cruises Ocean Medallion launch. “There’s a huge opportunity here for travel companies, as consumers are keen on leveraging technology to make their travel experiences more seamless, save them time, or just entertain them,” said Becky Tasker, senior managing analyst at ADI. “Because the technology is still fairly new, it’s a good time to experiment and see what works and what doesn’t for your brand and your customers.” According to Tasker, the car-rental industry also is being impacted by changing travel trends. For instance, higher airline ticket prices have led to fewer international flights, which, in turn, has decreased the need for rental cars. Similarly, one-stop destinations, such as cruises and all-inclusive resorts, are becoming popular, again eliminating the need for rental cars. Indeed, according to ADI, online car rentals decreased 14% YoY in Q1 2017. At the same time, Uber’s social mentions reached 6 million, with online car reservations dropping by 2% for every 10% increase in Uber’s social mentions. Get the full story at CMO by Adobe