Ultimately you dictate your hotel’s rate strategy and decide which 3rd party channels including GDS suit your business mix. After all, OTAs are effectively resellers and bear in mind clients are proven by a factor of 10 to 1 to prefer to use a 3rd party site for research and then a hotel’s own site to book. And assuming your own site is for example content rich and mobile enabled and you have an equally robust rate strategy in place with rate parity as a minimum, there’s every reason why you should have your own fair share of this available demand. The ‘secret sauce’ however is aligning yourself to the right brand partner that can bring additional revenue management expertise, market presence and distribution muscle to your business; in other words, a brand that can fast-track your own efforts in developing a sophisticated, engaging and competitive representation online. Get the full story at the Hotel Industry Magazine