Hotel chains have embarked on a series of extravagant marketing campaigns over the past 18 months, seemingly designed to support their direct booking and loyalty growth initiatives. Complete with extensive online advertising campaigns and flashy television ads, anyone interested in travel could not avoid being bombarded by repeated messages to visit brand websites and ‘book direct’! Hilton for example, rolled out a “Stop Clicking Around” campaign in February of 2016 and touted it as their largest ever. Complete with the Rolling Stones hit, “Satisfaction,” Hilton increased its media spend significantly in 2016, including a $25m television campaign. This leads to the question, where do hotel brands, with fewer and fewer owned properties, get the money to run such expensive television and media campaigns? Get the full story at Tnooz