A lack of published reviews and a lack of photos are two of the biggest red flags for guests when browsing hotels. To someone viewing a hotel on the Internet, the absence of reviews or images may indicate to them that the hotel is hiding something -perhaps evidence of poor quality service, dirty interiors, or misleading location information. TripAdvisor reports that 53% of their users won’t book a hotel without seeing reviews first and the importance of managing online reviews is often spoken about as a major point for hotels to focus on. The more hotels respond, the better their average rating. Hotels that respond more than 65% of the time have an average rating of four stars on a scale of one to five. The presence of good quality images could be even more important. Get the full story at SiteMinder