Hoteliers might like the idea of being able to measure asset and market performance using a variety of metrics, but in the current European business environment, analysis is often far too narrow, according to sources. During the Opportunity 2018 Revenue Management 3:0 conference held last week, sources discussed how the need to look at new ways to analyze and push performance is hampered by disparity in contract setup and business models, wide-ranging targets which are often in conflict and hoteliers working in silos to achieve these goals. “The right conversations do not happen,” said Shauna Campbell, director of revenue management at InterContinental Hotels Group. Get the full story at Hotel News Now