Follow a few top style bloggers or Instagirl-models, and you'll start to notice the patterns: First, the pastel cliffs of the Amalfi Coast (particularly those of Positano), then the sun-bleached beaches of Ibiza and the bright-blue skies and roofs of Santorini. Even an ultra-exclusive, $2,000-per-night resort nestled in the Utah desert can start to feel like it's in your feed every other week. (Seriously, when did everyone start staying at Amangiri?) Under each post, dozens, if not hundreds of commenters tag their friends and leave heart-eye emojis: "How soon are we going here?!"; "Adding this to the bucket list"; "BRB, booking flights!!" The enthusiasm is obvious, but what's less clear is how many of these fans actually follow through. While tools like and Instagram Stories's swipe-up function make it relatively easy to track the fashion and beauty items followers are shopping from influencers' posts — as young shoppers prefer to buy pieces after seeing them worn in context — the process for travel is significantly less straightforward. After all, most people aren't impulse-buying flights and accommodation on a late-night trawl through Instagram like they might a new Reformation dress or a pair of Le Specs statement sunglasses. Get the full story at Fashionista Read also "The state of influencer marketing for travel brands" at PhocusWire