“While many marketers focus their efforts on mobile, it is important to know that most travelers are using other methods to make their reservations including a large majority who still make reservations in more traditional ways,” notes Chris Klauda, Vice President at D.K. Shifflet & Associates. When developing hotel marketing plans it is critical to understand the type of traveler using each method and how your hotel brand is positioned. Profiles of reservation methods used for specific hotel brands and/or traveler segments are available through D.K. Shifflet & Associates. Get the full story at D.K. Shifflet and Associates (PDF 434 KB)