After the economic recession at the turn of the century, hoteliers looked to innovation by way of Internet distribution to bring demand back. A little more than a decade later, hoteliers are looking at innovation to regain control of that same distribution and thus save an industry that is on the brink of succumbing to terminal profit loss. The industry will sooner than later reach an inflection point where margins are cut so far that operating a profitable hotel as it is known today will be impossible, said Patrick Bosworth, CEO and co-founder of Duetto Research. Most of those profit margin cuts come by way of third parties who provide a sales and marketing platform to send travelers to hotels. “Our guests will suffer,” Bosworth said Tuesday during the inaugural Revenue Strategy Summit at the Affinia Manhattan. “We could be giving up share to everyone in such a way that it permanently destroys the industry.” Get the full story at HotelNewsNow Read also "More on Booking.com ‘abusing its dominant position"