As recently as 2014, Ray Morgan Research reported that nearly 50 percent of Australians traveling overseas used a travel agent, not an OTA. By comparison, the SDL report mentioned earlier found that a measly 5 percent of U.S. travelers book in person with an agent. In Europe, the trend toward OTAs may not be as swift as it’s been in the U.S., but the transition is steadily happening. According to IPK International’s World Travel Monitor, in 2008 a full third of trips in Western Europe were booked with a travel agent, but only one in five trips were booked by an agent in 2012. Germany appears to be the lone holdout in the region, maintaining a much higher percentage of agency-booked travel than neighboring countries. It’s not only geography where the success of brick and mortar business has put its flag in the sand. Certain types of travelers lend themselves to working with a traditional travel agent. Get the full story at Forbes