A new report from iProspect, conducted by JupiterResearch, the "Search Engine Marketer Job Function Study," reveals that executives responsible for search engine marketing (SEM) perform an average of five other job functions in addition to search engine marketing.

The study found that website design (58%) and e-mail advertising (57%) were the most frequently cited non-SEM job functions performed by search marketing professionals.

Search engine marketers are either overworked or under-appreciated. Whichever it may be, iProspect hypothesizes that the additional workload shows that companies are not yet serious about investing human resources in the management of search engine marketing.

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