The past 15 years have brought dramatic changes to how travel is booked in the U.S. Consumer migration to online channels has driven a decline in the number of traditional travel agencies. But traditional agencies still account for one third of travel bookings in the U.S., and today's travel agents are reinventing themselves to stay relevant and competitive. According to The Once and Future Agent: PhoCusWright's Travel Agency Distribution Landscape 2009-2013 (a Global Edition publication), traditional travel agencies accounted for nearly US$95 billion in travel sales in 2011, or one third of the $284 billion U.S. travel market. Corporate agencies, which rebounded quickly from the recession, now account for nearly three fourths of all agency bookings and are focused on air, hotel and rental car sales. Leisure agencies tend to specialize in more complex leisure products such as vacation packages and cruises that are more challenging to book online, and represent a little over one fourth of total agency sales. Get the full story at PhoCusWright