And while the advent of the Internet and user-generated review sites such as TripAdvisor have largely usurped the role of printed travel guides, they’re still important tools for many travelers and hotel marketing executives. “It might be old school, but we still believe it is an honor to be a Forbes Five-Star and a AAA Five-Diamond winner,” said Barry Brown, VP of sales and marketing at The Broadmoor in Colorado Springs, Colorado. The 800-room resort is the longest consecutive winner of both the Five-Star and Five-Diamond awards in the hotel industry. “We leverage these honors on the professional side of the business, meaning travel agents and other professionals. It doesn’t take away from reviews on user-generated travel sites, because there is a lot of content that gets shared this way, but Forbes and AAA represent a professionals’ accreditation for us,” Brown said. Get the full story at Hotel News Now