In an ongoing war between big hotel chains and online travel agencies, value-minded consumers are emerging as the winners. Three out of four travelers believe they’ll get a better deal by booking rooms through an online travel site such as Expedia or Priceline, according to a study commissioned by Triptease, a start-up company that helps hotels increase revenue through direct booking. But major hotel chains are aggressively challenging that premise with high-profile ad campaigns like Marriott’s “It Pays to Book Direct” and Hilton’s “Stop Clicking Around,” which promise the lowest price when you book on their websites. Get the full story at Fox News