If 2015 was the year of the sharing economy, will 2016 see the renaissance of the old stalwarts as they get to grips with the new kids on the block? Watching the exponential rise in dual sided marketplaces like Uber and Airbnb and has been a pleasure to observe. Consumer champion brands, seemingly built overnight, riding to the rescue of beleaguered individuals. Start-ups and disrupters flourishing while traditional incumbents struggle to make sense of the new world order. Uber and Airbnb have brilliantly mopped up demand for ubiquitous services and taken advantage of under-utilised assets like private cars and spare rooms in people's houses. Get the full story at The Drum