Approximately 25% of the population is never-married, divorced or widowed, and these people still want to see and explore the world around them. In many cases, they are attracted to one-of-a-kind experiences that may have a significant impact on their life. For instance, tour operators in the United States noticed that many people are interested in taking storm-chasing holidays. These tours were created in Tornado Alley in the U.S., and they have sold out for the 2016 season. Appealing to these travellers who want to connect with others while trying something new can mean big business for your hotel. Get the full story at SiteMinder