Is the industry ready to respond differently than in the past to avoid potential rate spirals and ADR decline? The hospitality industry, despite its access to high quality historical data and no shortage of smart professionals, falls into the same old pattern during every growth cycle. It builds analysis, projections and channel strategies around a perpetual growth curve and runs its core RMS and CRM systems using algorithms that depend heavily on historical data. If history is the best predictor of future outcomes, then what does history teach us today so we can be better prepared for the next downturn? Get the full story at nSight