Smart Insights found many marketers missed obvious opportunities to connect with customers and begin the conversation. Sometimes it was just a small percentage of marketers. At other times, more than half of the marketers missed the boat on a key opt-in opportunity. When you download Preparing for GDPR: The State of Retail Email Subscribe Forms in 2018, you'll get all our findings, plus our analysis, our best advice for creating better subscribe forms along with our take on GDPR and its potential effect on permission practices. Here's a quick list of some key findings. Get the full story at Smart Insights