Google and Amazon have already played a few cards in the travel booking world this year, but they are by no means showing their full hands, leaving those in the industry to speculate on their next moves. Google’s ‘Book with Google’ is up and running as they internally test hotel price alerts while Amazon’s Destinations product is rapidly expanding following its launch earlier this year. While they don’t seem like much, the possibilities for integrated product offerings from both companies are what competitors should be worried about. When it comes to data and what can be done with it, Google and Amazon are in a league of their own. Get the full story at ScreenPilot