Fueled by a recovering economic climate and strong growth in key emerging markets, APAC grew faster than all other regions to reach US$255.8 billion in 2010. PhoCusWright's Asia Pacific Online Travel Overview Fourth Edition reveals a diverse APAC travel market poised for significant online growth. The region quickly rebounded following a resilient response to the global economic slowdown. While the European and U.S. travel markets both declined 15% in 2009, APAC declined just 7%, with China and India growing slightly on local currency terms. Rising Internet access and an organic shift toward Internet purchasing will help propel strong double-digit growth in APAC's online leisure/unmanaged business market through 2012, when gross bookings will reach $70.6 billion. "At more than $53 billion in 2010, APAC's online travel market is no longer nascent. But online travel penetration varies widely, reflecting the extraordinary differences among APAC's individual markets," said Douglas Quinby, senior director, research. "In more mature markets such as Japan and Australia/New Zealand, online penetration gains are slowing, while emerging online markets like India and China are now driving growth across the region." Related Link: PhoCusWright