Defined as the generation born between 1981 and 1995, millennials will enter their peak earning and spending years over the next decade thus presenting significant business opportunities for the travel industry, according to a joint study by Singapore Tourism Board, Visa and McKinsey & Company released earlier this month. Neil Jacobs, chief executive officer, Six Senses Hotels Resorts Spas, explained: “We recognise that this group of guests don’t want vanilla. They are looking for an interesting experience and something unique.” Stephen Ho, president, Asia-Pacific, Starwood Hotels & Resorts Worldwide, said: “We are aware that this generation uses a lot of social media and they are requesting a lot of personalisation in their requests. Get the full story at TTG Asia