At this year's conference entitled "Web in Travel", the OTAs also believed that the use of the Internet for travel grew by 50 per cent in the region while online ticketing doubled over the past few years. As a result, operators are forced to develop more marketing and solutions to meet with the demand of the new generation. Aman Bhutani, senior vice president engineering, and John Kim, chief product officer at Expedia Worldwide, said online operators should provide more data and information on their website or online channel in order to give consumers an experience before they make a reservation. Moreover, there is a need for easy and simple Internet surfing to encourage faster decision-making for online transactions. According to Gillian Tans, chief operating officer of Booking.com, a lot of Asian tourists are booking air tickets and hotel rooms online before travelling. This is a big change in the behaviour of Asian tourists in the past decade. Get the full story at The Nation