ASTA President and CEO Zane Kerby said "Hilton's recognition of the contribution the agency channel makes to Hilton's success has not gone unnoticed. ASTA applauds Hilton for this action and we look forward to continued dialogue and progress on this and other topics." Last week, Hilton launched a “Stop Clicking Around” consumer campaign, reinforcing that guests get the best rate by booking direct, through its website or a travel agent. The promotion offers Hilton HHonors members a discount of 10% off the best available rate, free WiFi, and other benefits. “ ‘Book Direct' means bookings that are made on Hilton Worldwide’s hotel brand websites and reservation call centers, the Hilton HHonors app, directly at a hotel, or through preferred corporate travel partners and approved travel agents,” the website says. Get the full story at Travel Market Report