The term "adviser" is more accurate than agent, according to ASTA president and CEO Zane Kerby. The Society arrived at the term "adviser" after conducting consumer research last year. According to Travel Weekly's 2017 industry survey, most respondents (33%) described themselves as a travel consultant, followed by travel agent (25%), travel specialist (21%), travel adviser (8%), travel counselor (7%) or something else (6%). Agent networks and individual agents have a variety of different terms they prefer, including "adviser." But the Society hopes that "adviser" will become the standard in the years to come. Get the full story at Travel Weekly Read also "ASTA Small Business Network's president sheds light on name change"