The Roy Morgan Travel Agent Monitor Market Indicator Report, conducted by market research company Roy Morgan, has found that, although most Australians use websites to plan and compare holidays, when it comes to the crunch, 42.5 per cent of Australian travellers over the age of 14 turn to a travel agent to organise their trips. The research found the TripAdvisor is the top site the Australians visit when planning their holiday, with 15.7 per cent visiting the website. Booking.com and Qantas came in second and third, with 13.6 per cent and 13.5 per cent visiting the site respectively. Get the full story at ITIJ