David Hamblin, senior director of Market Management for Australia, said the Q3 data provided valuable insights for Australian operators looking to drive more business from Asian markets. Key findings from the Expedia Q3 travel demand data include: Malaysia – the fastest growing Asian market Trends identified during Q3 indicated Japan, Singapore, Hong Kong and South Korea were the top Asian demand markets for Australia, but the strongest growth in demand came from Malaysia. Expedia experienced triple-digit growth from Malaysia, Taiwan, South Korea and China in Q3. Malaysian travellers also stayed the longest – at around three days on average compared with Australian travellers who stayed just two days. Melbourne and Perth proving popular Sydney, Melbourne and Perth were the top Australian destinations for travellers from Asia, with Melbourne and Perth both experiencing triple-digit growth in Q3. Japanese most organised, Indonesians paid the most for their room When looking at the booking window across the different nationalities, Japanese travellers were the most organised, booking on average 39 days ahead of their stay. Singaporeans booked 36 days ahead and Australian travellers booked 12 days later than their counterparts from Asia at only three weeks ahead of their stay date. Indonesian travellers spent $20 more per night on their hotel room than their Australian counterparts – $202 vs $180 per night respectively. Singaporean and Chinese travellers paid $179 and $178 per night respectively. Get the full story at Hotel Management