This is a result of a consolidated air and online travel agency (OTA) landscape that curbs competition, and in turn limits investments towards mobile channel development and marketing. With limited mobile-only deals and discounts to chase after, travelers appear widely content with desktop or offline bookings for now. Three out of four Australian travelers researched and shopped online, including PCs. In contrast, up to three in 10 travelers did the same on mobile. Even fewer travelers booked on mobile – just 11%. A new report from travel industry research authority Phocuswright provides a detailed look at how Australian travelers are navigating the trip life cycle and describes core travel behaviors and preferences. Despite a somewhat weakened economy, Australians are among the highest travel spenders worldwide. Annual travel spend exceeded US$3,800, ahead of U.K., U.S., German and Chinese travelers. High travel spend can also be attributed to 48% of Australians taking international holidays in the last 12 months (and also by foreign exchange volatility). The average international trip lasts just over two weeks, whereas domestic trips last five days. "For all its telecom infrastructure, penetration, and e-commerce maturity, Australia still lags China, Japan and India when it comes to mobile travel bookings," says Phocuswright's Chetan Kapoor, research analyst, APAC. "Given its relatively consolidated domestic airline and OTA landscape, Australian travel companies have yet to invest aggressively on the mobile platform. Despite the status quo, however, there are promising signs. Travelers are increasingly shifting their research and shopping to mobile, even as mobile bookings have yet to make a mark. Not surprisingly, younger travelers are the heaviest mobile users across the entire trip life cycle – 46%. Companies should be mindful of this shift and allocate resources for the development and promotion of mobile services and channels." Get the full story at Phocuswright