At Triptease’s recent Direct Booking Summit in Barcelona, much was discussed about marketing automation, AI and machine learning. All fantastic technologies to help reduce the strain on operational teams within hotels and all hotly debated as ‘the next big thing’ in hospitality. Beyond the concepts and theory, UK hotel group Village Hotels showcased their approach to automation, having consolidated dozens of systems into an ecosystem that utilises open API technology, allowing them to easily integrate and share data in real time – handling almost all stages of the guest experience. But does different = better? Get the full story at Hotel Speak