It’s like asking a twenty-something about the difference between Match.com and Tinder. The rules of engagement are different – the new way to make a connection is faster, visual, on the go and decisions happen with just a swipe. With Tinder and the rise of Tinder-esque apps that are up and coming across all industries including travel, you have seconds to make an impression or you get the left swipe of rejection. To compete, hotels need to leverage forward-looking data that can predict your next best match and how to convert them into a guest. The old approach does not hack it in today’s digital environment. Why look at who bought yesterday when you can market to who is actively shopping you and your competitors today. Get the full story at nSight