The awards were announced Thursday, May 5, in a ceremony at the Cornell School of Hotel Administration. The reports are "Hotel Brand Conversions: What Works and What Doesn't," by Chekitan Dev, and "The Mobile Revolution Is Here: Are You Ready?," by Heather Linton and Robert J. Kwortnik. Both reports, which are available at no charge, were published in 2015 by the Cornell Center for Hospitality Research. The Industry Relevance awards recognize two current Center for Hospitality Research (CHR) Reports or Tools that have had significant impact on the hospitality industry. A chief goal of CHR studies is to provide useful research-based information for the industry. CHR Reports and Tools published in 2015 were all eligible for the award. Winners were determined by CHR Advisory Board members. In his article, "Hotel Brand Conversions: What Works and What Doesn't," Dev noted the high level of rebranding in the hotel industry, and assessed the effectiveness of that rebranding. He identified two factors that drive financial results: the relative strength of the new brand and the fit between brand and property. In a comparison involving 3,000 hotels, he found that hotels moving downscale generally improved their occupancy, and thus their top-line revenue and profit ratios, compared those that did not change brands. However, hotels that moved upscale did not see notable changes in revenue or profit. Dev is an associate professor at the School of Hotel Administration. Linton and Kwortnik found that hotel guests are ready to do much more with their smartphones than is currently possible. For their study, "The Mobile Revolution Is Here: Are You Ready?," they surveyed 754 U.S. travelers. Linton is a PhD student at the School of Hotel Administration, where Kwortnik is an associate professor. They found that young travelers in particular would like to use their mobile devices to handle routine functions, such as checking in and out of a hotel. However, respondents generally still preferred to use their PC for planning and booking purposes before the trip. Privacy remains a great concern for most of the respondents, and they particularly dislike the idea of apps that include automatic geolocation. They also learned that travelers seem to prefer multi-purpose apps as half of them eventually deleted the single-purpose apps that they had downloaded. Get the report "Hotel Brand Conversions: What Works and What Doesn't" at Cornell University and "The Mobile Revolution Is Here: Are You Ready?" at Cornell University