Err too much on the side of guest experience by, for example, giving away too many amenities, and profits suffer. Focus too much on costs, like cutting front desk agents, creating long waits at check in, and the guest experience is damaged. Analytics can help strike a balance between these two critical goals. Before we talk about analytics, it’s important to acknowledge that good analytics start with good data. Over the summer we wrote about opportunities in data acquisition and data management. It is crucial that the team has a solid understanding of what data you have, and what that data represents. Starting with a single source of the truth, when it comes to the key metrics that the organization relies on, will save time and increase accuracy. As we pointed out a few weeks ago, you don’t have to wait for big data, start with what you have and work from there. Get the full story at The Analytic Hospitality Executive