“Roads? Where we’re going, we don’t need roads!” Those famous words were spoken by a confident Doc Brown as his time-travelling DeLorean careened into the future. Doc and Marty McFly were quite the dynamic duo and, thanks to some seriously cool inventions and a great deal of intuition, these two always achieved their desired outcome in the end. There are some interesting parallels between the adventures of Doc and Marty, and that of hotels optimizing profits through their marketing and revenue management strategies. Get the full story at IDeaS