According to Kraynov, CEO, JetRadar there are several reasons why this makes sense: - Metasearch sites are implementing changes faster than most OTAs, so they'll be able to do more for the supplier in less time or at least do it cheaper - Metasearch sites are a cheaper channel for suppliers than the OTA channel. Use of meta will shift the balance of power back to the suppliers - The end user experience is better in a direct model Get the full story at EyeForTravel