Whether your online presence is official or not, people are paying attention to it. Today more people are crowdsourcing opinions before making decisions—especially millennials, who are expected to inject an additional $6 billion into the restaurant industry in the years to come. If you’re not already building an official presence on social media, it’s time to start. Here’s how you can use social media marketing to engage with customers and help market your restaurant or bar. 1. Don’t Make It All About You Your social media presence is not just about pushing new products or driving foot traffic. You want a well-balanced mix of engagement posts (that are interesting to your followers) and conversion posts (that encourage them to take action). A good rule of thumb is to have 75% engagement and 25% conversion - or a ratio of three engaging posts per one promotional post. Get the full story at Sprout Social