"Survey fatigue" has been a concern among researchers for a long time. If people stop taking surveys, it could really hamper the quality of the data many rely on to make important business decisions. Response rates have been falling fast for many forms of research. According to Pew Research Center, their response rates have fallen from about 36 percent in 1997 to 11 percent in 2013. The hospitality industry is hungrier for feedback than most. It relies on guest surveys to understand what is going well and what can be improved. It also needs positive online reviews on websites like TripAdvisor to influence booking choices. Significant survey fatigue would be devastating if it hit hospitality. Fortunately, there is plenty hospitality can do to prevent survey response rates from dropping into the doldrums. To begin with, hotels, restaurants and travel experiences in general are things people like to talk about. A well-managed feedback program can generate participation rates that are consistently high. Get the full story at Market Metrix (free registration)