Notifications and badges have become the norm, but using them effectively takes a delicate balance. Too many messages and the customer will simply shut off your notifications. Other users may not take the time to change their preferences, but instead ignore your content. So what do we do? How do we ensure a solid and responsible notification strategy that brings value in signal, not desensitization in noise? Start by segmenting the notification categories and audience so that each message is relevant and useful to the person receiving it. Get the full story at Mobile Commerce Daily