Much like special offers promoted on social media, if they are basic and generic “Get 10% off” discounts, then you lose out on creating an authentic connection with travel shoppers. The best hotels design every special offer with their story in mind and all avenues leading back there. 1. Travel shoppers want to save money and you want to drive direct bookings. So if you want to effectively compete with OTAs, then take a page from the Godfather and give them an offer they can’t refuse. 2. Shoppers want to envision how this offer will enhance and enrich their overall experience at your property. Special offers that save shoppers money are obviously great, but to make your story stand out, design packages that target the individual and see how it does wonders in terms of customer loyalty. Get the full story at Leonardo