In fact, a Kalibri Labs study shows commission costs rising at twice the rate of revenue growth through 2015. An important role of revenue management is to manage distribution costs in order to leverage the right channels in optimal ways to achieve business success. It’s imperative to understand the true costs associated with each channel. Most hoteliers understand the benefit of shifting share to direct channels from third-party channels. But as with any distribution channel, you must take into account all cost drivers such as customized discounts as well as any complimentary products or services used to encourage direct bookings. Further, remember to include costs associated with voice (call-ins), digital marketing, website maintenance, search engine optimization (SEO) and search engine marketing (SEM). Get the full story at rainmaker