Best Western hotels is now bookable via a direct interface on the online hotel reservation platform - powered by German-based By this, more than 4,200 hotels of the Best Western group can be booked directly and immediately, with no delay, via

Best Western is the first hotel group disposing of a direct interface to the online hotel reservation service Any reservation of a Best Western hotel activated through will be transmitted directly into the hotel chain's reservation system, i.e. CRS (Central Reservation System). Until now, the reservation was handled via the switch partner Pegasus.

"The advantages for the booking customer resulting from this strategic partnership between and Best Western are obvious", says Reinhard Wick, CSO of AG. "The direct connection without any intermediate steps first of all guarantees a quicker availability check and in addition, assures a direct and thorough transmission of all relevant data." By means of so-called "direct connects", all rate types and conditions are automatically displayed and the booker can use travelres,com as if he booked via the hotel's own website.

Bookers can now access Best Western early-bird rates, daily-updated best price rates and negotiated company rates. "Besides process optimization achieved by a centrally operated data administration, the direct connect partnership with supports our price and distribution strategy in an excellent way. Hotel rates, conditions, hotel information and availability are now displayed on in the same way as on our own booking pages. With this direct interface ensures an attractive and - above all - a customer-friendly display of our hotels," says Carmen Dücker, Head of Electronic Distribution and Information at Best Western Hotels Germany.

"Hotel descriptions are at the customers` disposal in eight languages, for example. She explains: "We have declared as our Preferred Partner in the segment of online sales, as this reservation platform presents our hotels in an adequate way, and at the same time supports our strategy of ensuring rate parity and reducing distribution costs."

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