It’s easy to understand why. As Director of Review Services at TripAdvisor, Minesh Shah explains, “Reviews influence a property’s reputation, as well as its popularity on TripAdvisor. And that popularity influences the attention and direct bookings a property receives from travelers.” So to gather more reviews, Best Western decided to team up with some experts uniquely positioned to help. Maybe you’ve heard the popular expression, “Work smarter, not harder.” Wise words, especially for Best Western and other busy hoteliers who value increased efficiency. That’s why TripAdvisor partnered with customer experience management company Medallia. This joint effort, called Medallia Promote for TripAdvisor, focuses on integrating the TripAdvisor review form into the guest satisfaction surveys Medallia sends to recent hotel guests. As Shah explains, “Best Western guests can easily submit a new review while they’re already engaging with the brand by taking the survey. It’s seamless for travelers – and hoteliers can collect these additional reviews without any extra effort.” Get the full story at TripAdvisor Insights