Using your customers’ exact words as the written content on your website - especially for headlines, subheads or other bits of copy that must snatch your prospects’ attention - seems counterintuitive at first. We’ve been conditioned to think of writing, and especially travel writing, as something that comes from within us – an act that’s driven by inspiration and artistic muse. And that could be the perfect mindset for a travel blog or other top-of-funnel content. But when it comes to copywriting that’s designed to persuade your prospect to take some type of action - to convert - thinking inwards doesn’t work. Most people who come to your website have at least some understanding of what they’re looking for. And when they see words or phrases that reflect precisely what they want, that text resonates with them on a deeper level. Get the full story at Tnooz