That said, Expedia Inc. had still increased its advertising spending by 33.3% from the year before, about the same percentage as Priceline, who raised their budget 34.5% from 2013. So where did all of that money go? If you turned on a television in 2014, you certainly noticed an increase in screen time for Priceline’s group of brands, particularly Booking.com (“Booking dot yeah” is certainly in all of our memories). In fact, the company put $231 million in TV advertising in 2014 (up 81.3%). Expedia Inc.’s websites also spent more time on the airwaves – it was interesting to see how the Trivago guy slowly went from homeless chic to dapper don throughout the course of a year. All of this makes TripAdvisor’s 2014 advertising budget of $347 million look like chump change, but in reality it was a 42.8% jump for the company. In 2015, they plan to double their television advertising, bringing that number up to $60 million. Get the full story at Hotel Manager