Digital market intelligence firm, SimilarWeb has identified the most popular desktop keywords driving traffic to online sites in travel, revealing the individual travel sites wining the battle for these super searches between May and July 2016. The study found that the biggest online search in travel is "flight tracker" followed by "flights", "hotel", "car rental", "airline tickets", "restaurants near me", "cheap hotels", "plane tickets" "cheap tickets" and "train tickets". For “plane tickets” picks up 46.4% followed by TripAdvisor 16.19% and Kayak (6.67%). Another big brand dominates the top traffic for “hotels” (of which 45% is paid search) where more than 40% market share goes to Get the full story at Travel Daily News and SimilarWeb