This forward-looking aspect of data is crucial to the ability of hoteliers to take action on what they learn in order to grow profitable revenue. Here is what we know. Today’s hotel consumer can visit between 20-30 different websites using multiple devices before making a purchase. Depending on the nature of the trip, consumers like to take their time and compare availability, prices and value before booking. Each step of the way the potential guest is leaving a digital footprint that outlines which direction will most likely be taken to achieve the desired result, in this case, booking a hotel. What if we could “see” that data not just after the fact but during the process and start training ourselves to predict future behavior? Let’s take that one step further, what if we not only foresee what actions might be taken but also influence and guide the final outcome to your advantage? Get the full story at nSight