In 2017, Bing rolled out a controlled beta test of their new Hotel Ads offering to select advertisers. With the start of the new year, Bing is gearing up to bring this beta test into a general release. This is a big change in the marketplace giving customers more booking options when booking a hotel through Bing.com and giving advertisers a new metasearch channel to directly display ads to Bing customers. Some key features of Bing’s Hotel Ads include: - Options to sort search results by “Best Match”, “Price”, and “Rating” - Hotel cards with multiple feature images - A TripAdvisor integration that clearly displays number of reviews and TripAdvisor ranking to the user - An interactive map fueled by Bing Maps that allows users to refine and customize their search Get the full story at Koddi