According to the official copy, the core capabilities of the Business Portal are:

- Claim, create, verify, and manage local business listings
- Identify key search categories where you want your listing to appear
- Customize listings with enhanced details such as logos, photos, and more
- Create a mobile Web site (and free QR Code) so customers can learn about your business on their mobile devices
- Create a custom menu (restaurants and bars) for inclusion on a mobile menu
- Create Deals (coupons) and promote them for free on Bing (both PC and Mobile) and Facebook
- Authorize other users to manage your listings

Get the full story at The Next Web

Read also "Bing Business Portal Affects Search Rankings" at WebProNews