- It has the potential to vastly reduce the market share of OTAs and intermediaries - It could make it a lot easier (and cheaper) for hoteliers to introduce new technology to their operations - It might just be one (possible!) solution to the problem of rogue wholesale rates. And here are three reasons why we shouldn't get carried away with excitement: - There's undeniably a lot of over-funded, over-hyped ideas floating around - It's likely to be a long old while before most hoteliers come into contact with the technology - We simply don't know yet whether it can live up to its supposed potential. Get the full story at Triptease