BlogBurst, as the service from blog technology company Pluck Corp. is known, includes headlines and articles for use by newspaper publishers in the news or feature sections of their online services, as well as print editions.

Pluck initially has signed up Gannett Co., Washington Post, San Francisco Chronicle, Austin American-Statesman and San Antonio Express. Eventually, the Austin, Texas-based company will offer BlogBurst editorial materials to niche business and overseas publications.

Newspapers are looking to BlogBurst to provide expert blog commentary on travel, women's issues, technology, food, entertainment and local stories, areas where publishers may not have dedicated staff, said Pluck's chief executive, Dave Panos.

In return, a select group of popular bloggers are offered wider distribution for their writings, he said. The online syndicate drives traffic to blog sites, allowing featured bloggers to make money from resulting online advertising fees.

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